Originally using written case studies to get information across to customers, Microsoft has now made the switch to video case studies. The way that humans consume content has evolved, the more effective way to deliver a message being through video. A task that may seem daunting has been made easy, with 90 Seconds.
The 90 Seconds platform enabled Microsoft to shoot in three seperate locations in New Zealand, whilst being able to monitor the whole process from shoot to edit entirely online in real time.
We rated the 90 experience: