The pandemic has changed the way we all work, and remote productions are incredibly popular right now. Remote production allows you to manage your video production in real-time with creative team participants from different locations. In fact, as a cloud-based video production platform, we have helped brands plan, prepare and manage their video projects remotely even since before the pandemic.
Some of the popular video content types for brands in the past year include customer stories, live stream events, and virtual event content. Thus, we have highlighted some interesting insights about remote production that may be helpful to your video marketing strategy.
1. Video is the #1 way consumers discovered a brand they later purchased from
For many brands, 2021 is all about video. Video often means that viewers can see your product or service in action, preemptively answering questions they might have had and demonstrating real-life applications. This is great for driving purchases. In fact, 84% of people have been convinced to buy a product or service by watching a brand’s video.
Have you been been convinced to buy a product or service by watching a brand’s video?
These numbers go to show that videos are a great tool to deliver your brand message to your target audience as well as to generate leads for your products and services.
2. 43% increase in demand for Edit-Only Service since the pandemic
In the last 3 years, we have completed over 2,400 edit projects to produce more than 4,800 videos. In particular, we have seen a great increase of edit-only services by 43% from 2019 to 2020.
Video production has been restricted either completely or partially across different regions. As a result, some brands have chosen to create videos by relying on content such as archival footage, Zoom interviews, and motion graphics. Therefore, if video production is restricted in your city, you may consider making use of your existing video content or virtually recorded content to deliver your brand message.
3. More than 60% of brands choose to engage in remote shoots
Due to the safety measures, brands needed to find new ways to continue shooting video content without being in the same room. Thus, remote shoots are proven to be the most effective and cost-efficient way to keep content production alive. Over the course of 3 years, we have delivered over 5,200 multi-location shoots done worldwide. In 2020, more than 60% of the brands chose to engage our multi-location shoots service to create their original video content.
Our top 5 remote shoot locations in the past 12 months include New Zealand, Australia, Singapore, Japan, and Hong Kong. With our global creator network, brands are able to work with professional creators on video projects anywhere in the world.
4. The global virtual events market size was valued at USD 94.04 billion in 2020 and is expected to grow progressively from 2021.
It’s no secret that the whole events industry has adopted virtual events. The exhibitions/trade shows segment captured the largest market share and is expected to maintain its dominance. This is due to the increasing need for brands to showcase their products and services. Both the conferences and digital summits segments captured a substantial share in the market. They are anticipated to grow significantly owing to the various advantages offered by virtual platforms, such as instant scalability and control, easy data collection and measuring of results, global reach, and reduced costs.
Global virtual events market share by application (%)
In a virtual setting, your event is your content. Thus, remote production has become an integral part of virtual events. In the past years, we have created hundreds of virtual event videos for brands all over the world. Brands choose to work with us on our platform because of its instant scalability, global reach, and reduced costs.
5. 39% of broadcast professionals are employing remote production
According to the recent Haivision Broadcast IP Transformation Report 2021, 39% of broadcast professionals in the are employing remote production, including REMI (Remote Integration Model) and At-Home workflows.
Before 2020, remote production workflows largely focused on bringing live video feeds to a central location for production. Now, live production has been distributed, with nearly 60% professionals working from home throughout 2020. This has made remote collaboration more important than ever.
6. 74% of broadcast professionals think remote production is here to stay
While the events of 2020 have shown that the future can be difficult to predict, report findings think it’s safe to say that remote production isn’t just a temporary fix. The vast majority of broadcasters surveyed believe that the changes made to their workflows throughout the COVID-19 pandemic will become permanent.
Do you think the changes made to your workflow during the pandemic will become permanent?
As we look to the future of video production, we know that remote production is here to stay. As a cloud-based video production platform, we are dedicated to help brands plan, prepare and manage their video projects from afar. This is achieved by our end-to-end workflow & collaboration tools as brands work with our Creator Partners from all over the world to deliver their video content.