- Remote Video Shoot |
- 9 min read
You put a lot of time and money into develop great brand videos. All of that goes to waste if no one sees it. So let’s look at how to get your video out there, increase your shares, your likes,your views and the sales conversion that you want to follow.
Where to promote your video
Use the video function to post your video. People on Pinterest love to collect and share ideas, images, videos and brands that represent them.
Twitter serves two primary functions. It helps you get your video out there. But it also leads people back to your brand’s Twitter Account, where they can follow you, and interact with you and other “devotees”, allowing you to build your customer base that will grow and do the promotion for you.
This site had a bit of a rocky start. But slowly, but surely, it’s becoming the next big thing with a bit of “cult following” for those looking for what’s new, hot and innovative. Show them that you are exactly what they are looking for by posting your video here.
Friends love to share. Make sure your video is on Facebook.
Don’t rule it out. They are working to redefine themselves and seen as the anti-facebook. Having your video here speaks to the unconventional and alterative thinkers, who once convinced are very loyal. They are looking to learn about things that no one on “those other sites” knows about.
7 out of 10 millennials are on Snapchat, so you should be too. Millions of videos are consumed each day. Yours should be too.
YouTube, Vimeo, etc.
Make sure your video is hosted on popular video sites that consumers use and understand.
Promote on blogs
Write informative blogs that engage and entertain and link back to your brand video.
How to promote your video
On YouTube think about the search words people would use to find your video. On Twitter, you use popular #tags.
Sites like Hashtagify.com will help you understand what’s hot and trending at that moment. Try to link a trending topic naturally to your video. But don’t be misleading. It will backfire.
Search Engine Optimization (SEO)
Very basically, help people find you by making sure that key phrases that your customers are using are on your page. If you want to learn more, here is a great article. You will likely want to hire a professional who is highly trained in SEO to help customers find you.
Develop a consistent brand
Research shows that consumers need to see you 5-10 times before they engage an unknown brand. Consistency across marketing platforms (twitter, snapchat, etc.) will help assure that every impression counts so that they see you and engage faster.
Make it very available to existing customers
Your customer should be able to easily access brand video should be easily accessed through your many communications with customers: brochures, email campaigns, website. These are the people who already know and trust you. Entice them and your employees to share it.