Team

Global Leaders

Tim Norton

Tim Norton

Founder/CEO

Tim is the founder and CEO of 90 Seconds. He is an experienced serial entrepreneur with a mix of technology, marketing, design, finance and leadership experience developed from starting and growing businesses over the last 15 years. Tim leads 90 Seconds with a vision for creating the worlds leading cloud video production platform and travels the world making it happen.

Tim produces an as it happens behind the scenes youtube video series of the journey of building 90 Seconds called Ride the Wave http://ridethewave.video

Nick Erskine-Shaw

Nick Erskine-Shaw

Co Founder & VP Strategic Growth / GM - South East Asia

With over 10 years’ experience in Business Development and Sales Management, Nick has spent the last 5 years building up 90 Seconds in a variety of roles. He successfully set up 90 Seconds UK in 2011, 90 Seconds Singapore in 2015, and 90 Seconds Hong Kong in 2016. Nick is currently the Global Head of Revenue.

Despite his globetrotting lifestyle, Nick is a proud kiwi and always finds time to follow the national sporting teams over a beer or two!

Mischa Malane

Mischa Malane

VP Customer Experience

Mischa joined 90 Seconds in 2012 and has held a variety of roles including Head of Production and General Manager NZ, and he is currently the Global Head of Content. Having co-founded and run his own online entertainment business, Mischa brings with him a wealth of experience in the full cycle of video production.

Mischa constantly raises the bar in creating video content that people watch and love. Check out the Ride the Wave series http://ridethewave.video

Joanna Wong

Joanna Wong

VP Marketing

Joanna is a global marketing professional with extensive experience working in the entertainment, media and tech industry across the US, Europe and Asia-Pacific at Sky Germany, MTV, HBO and Canon Inc. Prior to joining 90 Seconds, Joanna was the Head of Business Marketing for Spotify APAC, where she led the B2B business for the world's most popular music streaming service.

Jay Yamahata

Jay Yamahata

Managing Director (JP)

15年間に渡りアメリカ、香港、イギリス、シンガポールを拠点とし、経営者として新規事業立ち上げ、各国現地法人設立、事業拡大を成功させた後、バリューコマース株式会社(東証一部上場)の創業経営メンバーとして日本に帰国。 2013年より動画クラウドソーシングビジネスモデルの検証、立ち上げ準備を経て2014年に90 Seconds Japan株式会社を設立。

Adam Powell

Adam Powell

Managing Director (AU)

Adam has worked in commercial roles in digital, direct marketing and data, for both publishers (Fairfax, Pureprofile) and agencies (OMD, DWA) since arriving in Australia in 2004. He's hung up the rugby boots to now coach instead, and still plays a decent level of tennis for a big guy!

Jonas Espvall

Jonas Espvall

Managing Director (UK / EU)

Jonas is an ex-Googler, with over 10 years' experience in leading teams, scaling revenues, scaling volumes, and scaling new markets within the advertising industry.

He joined 90 Seconds in 2018 and is based in London.

Paul Webster

Paul Webster

Managing Director (NZ)

With 22 years of Internet industry experience in marketing, sales, and brand development, Paul joins 90 Seconds from Instagram where he lead APAC Product Marketing in Singapore. After 2 years in a market growth role at Google NZ, Paul started & grew Facebook NZ’s advertising business, and then moved to Singapore managing Facebook’s Tech, Telco & Entertainment vertical team across South East Asia.

Dion Crannitch

Dion Crannitch

Director of Mobile Engineering

Dion has a wealth of experience building native mobile and desktop apps for global leading companies including Microsoft, Skype, and Sony. He is passionate about creating great mobile experiences for our users.

Dat Le

Dat Le

Director of Data Science and Engineering

Dat is originally from Ho Chi Minh City, Vietnam. He spent three years in the United Kingdom for his Bachelor’s and Master’s degree in Computer Science before deciding to settle down in Singapore and starting his career in early 2011.

Dat is passionate about big data, machine learning, and most importantly, their real-world applications and impact. He has been in various start-ups of different sizes and industries throughout the years, forming data teams, setting up data infrastructures, and building machine learning products. In 2018, he joined 90 Seconds to lead and build our data science capabilities.

Geoff Massey

Geoff Massey

Director of Strategic Growth

Geoff is an executive with over 25 years of broadcast and digital media experience, supporting brands to leverage the power of video. Geoff is client service focused, highly entrepreneurial and passionate about the combined power of video and new-age technology, enabling brands to tell stories and add real value for their customers.

Zach Pinfold

Zach Pinfold

Director of Creations

Zach brings with him a wealth of experience and passion in all facets of online video and has a strong understanding of digital presence through video strategy. From creative direction and shooting/cutting content himself to managing multi-national projects for numerous well known brands.Sitting on the front-lines of the business, Zach is responsible for video delivery at the highest standard. This includes ensuring a smooth and enjoyable experience for clients and liaising closely with creators throughout the production process, maintaining ongoing relationships with both parties.Outside of project management, Zach works to expand and develop the global creator community, manage online video orders, review/revise/write briefs for video marketing campaigns and assists with YouTube integration/SEO detailing for clients.

Corinne Woels

Corinne Woels

Growth Director - UK

Corinne has more than 20 years of experience in sales & management, the last 16 years in Getty Images managing sales teams across London & SEA/HK. Before joining the 90 team she spent 6 years as Head of Sales in SEA, where she was responsible for implementing successful sales strategies, building and scaling high performing sales teams across the region. Corinne has more than 10 years experience in the Media segment in London, focusing on growing and developing digital content in Fleet Street.

Sean McGill

Sean McGill

Growth Director - US

Sean McGill has over 20 years of experience in video production, live video streaming, live event production, produced video content development and distribution, social video, SaaS video services, interactive Web development design & services, sales management, account service and marketing/media relations’ counsel.

Jessica Triffitt

Jessica Triffitt

Business Director HK

Jessica has over 13 years experience working across marketing, digital and media, and has worked both the publisher and agency side. Her most recent role was for a global design, production and execution agency where she was responsible for creating and growing brand partnerships across the APAC region. Born and raised in the UK, Jess left the UK. 11 years ago and has spent the last 8 years based in Hong Kong (a city she loves!). Outside of work, her current obsession is aerial yoga and she's still desperately trying to get the hang of speaking Mandarin.

Rina Harman

Rina Harman

Partnerships Director

Rina brings with her more than a decade of production experience- from manic breaking news deployment within the APAC region, to multi-country location shoots for corporate clients, to production managing blue-chip documentaries, Rina has done it all. She has a good understanding of the fragmented APAC region and its diverse cultures. Rina speaks 3 languages fluently- English, Bahasa Malaysia and Bahasa Indonesia and has a good understanding of Mandarin.

Lucy Zhang

Lucy Zhang

Director of Paid Media

Lucy is passionate about digital marketing, and she has been working with clients in APAC and USA since 2009. She enjoys participating in performance marketing competitions and making challenging clients her best friends. In 2018, Google named Lucy as a Performance Honours Guru in AU & NZ. Outside of the office, Lucy is a certified group fitness instructor and dancer.