Team

Tim Norton

Tim Norton - Founder/CEO

Tim is the founder and CEO of 90 Seconds. He is an experienced serial entrepreneur with a mix of technology, marketing, design, finance and leadership experience developed from starting and growing businesses over the last 15 years. Tim leads 90 Seconds with a vision for creating the worlds leading cloud video production platform and travels the world making it happen.

Tim produces an as it happens behind the scenes youtube video series of the journey of building 90 Seconds called Ride the Wave

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Nick Erskine-Shaw

Nick Erskine-Shaw - Co Founder & VP Strategic Growth / GM - South East Asia

With over 10 years’ experience in Business Development and Sales Management, Nick has spent the last 5 years building up 90 Seconds in a variety of roles. He successfully set up 90 Seconds UK in 2011, 90 Seconds Singapore in 2015, and 90 Seconds Hong Kong in 2016. Nick is currently the Global Head of Revenue.

Despite his globetrotting lifestyle, Nick is a proud kiwi and always finds time to follow the national sporting teams over a beer or two!

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Mischa Malane

Mischa Malane - Co Founder & VP Customer Experience

Mischa has held a variety of roles at 90 Seconds including Head of Production and General Manager NZ, and is currently Global Head of Content. Having previously co-founded and run his own online entertainment business, Mischa brings with him a wealth of experience in the full cycle of video production.

Mischa constantly raises the bar in creating video content that people watch and love.
Check out the Ride the Wave series.

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Joanna Wong

Joanna Wong - VP Marketing

Joanna is a global marketing professional with extensive experience working in the entertainment, media and tech industry across the US, Europe and Asia-Pacific at Sky Germany, MTV, HBO and Canon Inc. Prior to joining 90 Seconds, Joanna was the Head of Business Marketing for Spotify APAC, where she led the B2B business for the world's most popular music streaming service.

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Corinne Woels

Corinne Woels - Growth Director - UK

Corinne has more than 20 years of experience in sales & management, the last 16 years in Getty Images managing sales teams across London & SEA/HK. Before joining the 90 team she spent 6 years as Head of Sales in SEA, where she was responsible for implementing successful sales strategies, building and scaling high performing sales teams across the region. Corinne has more than 10 years experience in the Media segment in London, focusing on growing and developing digital content in Fleet Street.

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Adam Powell

Adam Powell - Managing Director (AU)

Adam has worked in commercial roles in digital, direct marketing and data, for both publishers (Fairfax, Pureprofile) and agencies (OMD, DWA) since arriving in Australia in 2004. He's hung up the rugby boots to now coach instead, and still plays a decent level of tennis for a big guy!

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Sean McGill

Sean McGill - Growth Director - US

Sean McGill has over 20 years of experience in video production, live video streaming, live event production, produced video content development and distribution, social video, SaaS video services, interactive Web development design & services, sales management, account service and marketing/media relations’ counsel.

Jay Yamahata

Jay Yamahata - Managing Director (JP)

15年間に渡りアメリカ、香港、イギリス、シンガポールを拠点とし、経営者として新規事業立ち上げ、各国現地法人設立、事業拡大を成功させた後、バリューコマース株式会社(東証一部上場)の創業経営メンバーとして日本に帰国。 2013年より動画クラウドソーシングビジネスモデルの検証、立ち上げ準備を経て2014年に90 Seconds Japan株式会社を設立。

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Jessica Triffitt

Jessica Triffitt - Business Director HK

Jessica has over 13 years experience working across marketing, digital and media, and has worked both the publisher and agency side. Her most recent role was for a global design, production and execution agency where she was responsible for creating and growing brand partnerships across the APAC region. Born and raised in the UK, Jess left the UK. 11 years ago and has spent the last 8 years based in Hong Kong (a city she loves!). Outside of work, her current obsession is aerial yoga and she's still desperately trying to get the hang of speaking Mandarin.

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Paul Webster

Paul Webster - Managing Director (NZ)

With 22 years of Internet industry experience in marketing, sales, and brand development, Paul joins 90 Seconds from Instagram where he lead APAC Product Marketing in Singapore. After 2 years in a market growth role at Google NZ, Paul started & grew Facebook NZ’s advertising business, and then moved to Singapore managing Facebook’s Tech, Telco & Entertainment vertical team across South East Asia.

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Dion Crannitch

Dion Crannitch - Director of Mobile Engineering

Dion has a wealth of experience building native mobile and desktop apps for global leading companies including Microsoft, Skype, and Sony. He is passionate about creating great mobile experiences for our users.

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Geoff Massey

Geoff Massey - Director of Strategic Growth

Geoff is an executive with over 25 years of broadcast and digital media experience, supporting brands to leverage the power of video. Geoff is client service focused, highly entrepreneurial and passionate about the combined power of video and new-age technology, enabling brands to tell stories and add real value for their customers.

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Rina Harman

Rina Harman - Partnerships Director

Rina brings with her more than a decade of production experience- from manic breaking news deployment within the APAC region, to multi-country location shoots for corporate clients, to production managing blue-chip documentaries, Rina has done it all. She has a good understanding of the fragmented APAC region and its diverse cultures. Rina speaks 3 languages fluently- English, Bahasa Malaysia and Bahasa Indonesia and has a good understanding of Mandarin.

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Lucy Zhang

Lucy Zhang - Director of Paid Media

Lucy is passionate about digital marketing, and she has been working with clients in APAC and USA since 2009. She enjoys participating in performance marketing competitions and making challenging clients her best friends. In 2018, Google named Lucy as a Performance Honours Guru in AU & NZ. Outside of the office, Lucy is a certified group fitness instructor and dancer.

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